INTENTIONAL MUSEUM BLOG

You’re Invited! Thinking Critically About Evaluation Twitter Chat

Last week, Stephanie wrote a thoughtful piece about the recent upswing in museum professionals who are conducting evaluation and the importance of thinking critically about evaluation. Among other things, she asked “how can the field be sure the results produced are reliable and useful?” You can read the full post here. In an effort to open up discussion and conversation on thinking critically about evaluation, we’re excited to announce RK&A’s first Twitter chat. We hope you will join us!

Join the Conversation

From 2-3pm EDT on Tuesday, June 9th, RK&A’s Stephanie Downey, Amanda Krantz, and Cathy Sigmond will host RK&A’s first Twitter chat on thinking critically about evaluation, using the hashtag #RKAchat.  To join the conversation make sure your tweets include this hashtag. 

Why this topic?

Many museum professionals are enthusiastic advocates for evaluation and view it as essential to their work.  As evaluators, we’re ecstatic about this! But for an evaluation to be truly useful, museum professionals need to think evaluatively about evaluation.  In other words, museum professionals must think critically about how evaluations are planned and conducted to fully make sense of evaluation results within the context of the reliability and validity of the study.

To that end, we’re hosting a discussion on thinking critically about evaluation.  We’ll pose some questions so we can hear your thoughts and experiences, and we will share our thoughts on how museum professionals can position themselves to be critical consumers of evaluation.

Twitter Chat Questions

During the Twitter chat, @IntentionalMuse will tweet numbered questions (for example, “Q1: What do you evaluate, and how? #RKAchat”).  Your response tweet should reference the question (for example, “A1: We talk to visitors about what they took away from an exhibition to evaluate the exhibition’s learning goals #RKAchat”).

Q1: What do you evaluate, and how?

Q2: What do you think characterizes a “good” quality evaluation?

Q3: What characterizes a “bad” quality evaluation?

Q4: What are the challenges in conducting high quality evaluation that will provide meaningful results?

Q5: With quality in mind, what is one way you might think about or approach evaluation differently in the future?

How to Participate

If you do not already have one, create a Twitter account.  On Tuesday, June 9th from 2-3pm EDT, tweet using the hashtag #RKAchat.  You can monitor the tweets related to the chat by searching for #RKAchat on Twitter.

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