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sampling
Recently, I listened to the audiobook “Invisible Women: Data Bias in a World Designed for Men”—a must read/listen if you like data and are interested in UX design.  The author, Caroline Criado Perez, writes about a data gap that disadvantages women in many facets of their life.  One point that particularly grabbed me was the...
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Interviews are a commonly used data collection method in qualitative studies, where the goal is to understand or explore a phenomenon.  They’re an extremely effective way to gather rich, descriptive data about people’s experiences in a program or exhibition, which is one reason we use them often in our work at RK&A.  Figuring out sample...
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Sampling is a very important consideration for all types of data collection.  For audience research and summative evaluations in particular, it is important that the sample from which data is collected represents the actual population.  That is, the visitors who participate in a questionnaire or interview should match the entire population of visitors.  For instance,...
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