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Evaluation Design
Sample size is a standard question we are asked, particularly for questionnaires since we will be using statistical analyses. For most audience research projects, we recommend collecting 400 questionnaires.  We are not alone in this general rule of thumb—400 is considered by some researchers (and market researchers in particular) to be the “magic number” in...
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There is a reason behind every methodological decision we make as evaluators. While we give great thought to our evaluation design, our thinking is not always transparent.   We have decided to pull the curtain back on our thinking in a new blog series that we are calling “Evaluation Design: A Peek Behind the Scenes.” Our...
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When evaluators are called in to evaluate a program, exhibition, or museum, the first question they ask is, “Who is your primary audience?”  After fully addressing the “who” question, the next question is usually, “What are you hoping to achieve among [insert primary audience]?”  This question is code for “What are your intended outcomes?”  While...
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Data visualization is a very hot topic in the research and evaluation world right now. As a student of art history and art education, visual communication is something I believe in whole-heartedly and, like many evaluators, have been honing my skills in visual presentation. In reading about data viz, the tip “keep it simple” is...
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As a staff, we have noticed the slow by steady upswing in the number of museums doing and requesting evaluation over the years.  While evaluation was uncommon in the museum world 15 or 20 years ago, today many, many museum professionals are enthusiastic advocates for evaluation and view it as essential to their work.  Ultimately,...
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Earlier this month, I had the opportunity to attend Stephanie Evergreen’s Presenting Data Effectively workshop at The Evaluator’s Institute. The workshop offered logical advice so your work will stand out from the rest (you know those Microsoft default colors? Ditch them!), and a chance to talk to evaluators who work outside the museum field. I...
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The most challenging evaluation report I’ve written consisted of 17 PowerPoint slides. The slides didn’t pull the most salient findings from a larger report; the slides were the report! I remember how difficult it was to start out with the idea of writing less from qualitative data. While I had to present major trends, I...
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Over the years there have been pivotal moments in which we at RK&A tried something out-of-the- ordinary to meet the needs of a particular project that then became a staple in how we do things.  It wasn’t always clear at the time that these were “pivotal moments,” but in retrospect I can see that these...
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In June, The Association of Science and Technology Centers (ASTC) invited professionals to respond to these questions for an upcoming issue of Dimensions magazine: When are evaluation and other visitor feedback strategies the most useful for helping advance a science center’s mission?  When are such strategies less successful?  We pondered this at a staff meeting...
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