Audience Research
As evaluators, our work depends on being able to gather data on and from museums’ audiences.  It probably goes without saying that this has become trickier in a world transformed by a global pandemic.  Museums and cultural organizations are temporarily closed, and we anticipate lower visitation (and different visitation patterns) once they reopen.  This makes...
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Our team is gearing up for next week’s American Association for State and Local History annual meeting in Kansas City. We’re excited to join public history professionals and volunteers for a few days to discuss the theme of this years meeting: Truth or Consequences. One of our Research Associates, Katie Chandler, will be presenting a session...
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Sample size is a standard question we are asked, particularly for questionnaires since we will be using statistical analyses. For most audience research projects, we recommend collecting 400 questionnaires.  We are not alone in this general rule of thumb—400 is considered by some researchers (and market researchers in particular) to be the “magic number” in...
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Whole Garden and West Gallery exhibition [2013] (Read the full report) The United States Botanic Garden (USBG) contracted RK&A to study visitors’ experiences in the current West Gallery exhibition. However, after an initial meeting, USBG recognized that any changes to the West Gallery should be intentional and done in the context of staff’s aspirations for...
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