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Gen Z
By: Sadiya Akasha In the first post of this series, I described how the unique combination of nearly infinite access to information (and a global reach) coupled with a near-constant evaluation of the motives behind consumable content has caused Gen Z to become both global and critical thinkers in a way quite beyond the norm...
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By: Sadiya Akasha Population demographics have been shifting towards greater diversity for the last few generations with Generation Z being the most diverse generation yet. Research published by the Pew Research Center shows that nearly 48% of Gen Zers born between 1997 and 2012 belong to a racial or ethnic minority, compared to 39% of...
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Summer is here, and with it, a new guest blogger series! Today we are excited to share a new post by our friend Sadiya Akasha of Sitara Systems. Sadiya is a researcher, product designer, and expert on Gen Z (people born between 1995 and 2010).  In this summer series, Sadiya will make the case for...
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