AUDIENCE RESEARCH + ENGAGEMENT
Making use of research to facilitate the inception and growth of relationships with museums’ current and new audiences
We set you up for success in building relationships with your audiences
We cannot build relationships with audiences for you, but we can give you the information and tools you need to begin that process from a place of understanding and empathy.
Discovering the motivations, values, and lived experiences of your current or desired audiences
We use a range of methodologies—custom surveys, diary studies, focus groups and more—to help you get to know what drives people.
UNDERSTANDING AUDIENCE
Whether you are starting from scratch or building on a strong foundation, we will create a research plan that helps bridge the gap between what you already know about your audience and what you need to know to better meet their needs.
BUILDING EMPATHY
We facilitate honest conversations that help you connect authentically with your audience. We believe opening the lines of communication between you and your audience builds deeper understanding and leads to empathetic decision-making.
CONTINUING RELATIONSHIPS
Audience research has the most impact when it’s done regularly, so we work to understand your goals and constraints and come up with a realistic plan for you to continue getting to know your audience over time.
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As we began a rebranding campaign, we wanted to start by getting a deeper understanding of our current and potential visitors. It was great working with the team at Kera Collective throughout this process as we benefited from their expertise and straightforward approach. They enabled us to gather crucial data using onsite surveying and focus groups, and we are using their findings to inform our branding efforts going forward.
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–Teri Scott, Director of Marketing, Morris Arboretum of the University of Pennsylvania
Teachers' Use of Web Resources Study
We helped the Smithsonian’s National Air and Space Museum understand K-12 educators’ motivations and preferences for accessing online resources and planning field trips ahead of a major website redesign.
Understanding Current and Potential Visitors for an Arboretum
We led a mixed-methods study to help the Morris Arboretum make audience-centered decisions as they embark on brand revitalization and other future planning.
Community Study to Understand Perspectives of Hispanic and Latino Residents of New Jersey
We gathered community feedback from Hispanic and Latino communities in New Jersey to help the New Jersey Historical Commission better understand how New Jersey history and history organizations can be more inclusive for all.
Baseline Survey of Walk-in Visitors to Arlington National Cemetery
We teamed up with The Design Minds to conduct a baseline survey of visitors to Arlington National Cemetery to guide future interpretive planning efforts.
